Proof Brewing Co Relocation

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StrikerObi
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Proof Brewing Co Relocation

Unread post by StrikerObi » Mon Mar 19, 2018 11:39 am

This has been known in the inner circles for a few weeks now, but it's finally official. Proof Brewing Co is moving. They ran out of capacity in their Railroad Square facility (ahead of their own schedule, no less) and will be moving to the old Coca Cola bottling plant at 1320 South Monroe. Renovations start this month and the target opening is end of 2018 or possibly early 2019.

As a result of the move to the new location, their production capacity will (eventually) quintuple from 6,000 barrels to 30,000 barrels per year. The immediate result will mean they can finally expand canning beyond Eightfive-0 Pale Ale and Mango Wit to include their popular La La Land IPA.

The new location will also feature a larger tasting room and beer garden. They're also adding private event space, a gift shop, and a full kitchen. They've been working with the MoBi food truck for awhile now, so I wonder if MoBi will just be taking over the kitchen entirely.

Proof's move to Railroad Square back in 2012 was transformative for the entire area. They brought in tons of folks who might have never even heard of RRSQ before. I'm hoping that RRSQ continues to thrive without Proof, and that Proof can also help revitalize the burgeoning South Monroe district. I suspect the folks at Happy Motoring Co must be pretty happy to hear that Proof is moving in across the street from them.

Democrat article: https://www.tallahassee.com/story/news/ ... 437371002/

Proof's dedicated website for the announcement: https://www.1320southmonroe.com/

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chudan
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Re: Proof Brewing Co Relocation

Unread post by chudan » Mon Mar 19, 2018 12:14 pm

Have to wonder if one of the smaller brewers in town might want to move into the soon to be vacated Proof building in RRSQ. I'm guessing Proof will be moving most/all their equipment, but the infrastructure should still be in place and geared towards another brewer moving in.

This should be a big boost for the SoMo redevelopment and works well with the Cascades trail location.

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LCpro
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Re: Proof Brewing Co Relocation

Unread post by LCpro » Mon Mar 19, 2018 12:56 pm

I was told last week there are plans for it and they don't involve a brewery. I'm not going to try to explain it all because I didn't quite follow what I was being told(haven't been down there in a few years and couldn't visualize it). The plans aren't completely concrete yet either.

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Re: Proof Brewing Co Relocation

Unread post by iTally » Mon Mar 19, 2018 1:02 pm

Wow this huge! One of my biggest wishes for Tallahassee is coming true. Have always wanted the old Coke building to house something cool. Proof being in that building will do wonders for the South Monroe Quarter. It makes sense though, especially with the new stuff coming to Cascades park. Tallahassee is on its way.

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Re: Proof Brewing Co Relocation

Unread post by StrikerObi » Mon Mar 19, 2018 1:29 pm

I've heard that RRSQ has plans for a food court of time type. Perhaps that'll move into Proof's old location.

Although my real hope is that Tally Brewing Co has enough capital stored up to take over Proof's RRSQ location. However, I doubt that'll happen given that it would immediately make them the second largest brewery in town, which seems like way too big of a move to do all at once.

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Re: Proof Brewing Co Relocation

Unread post by stjoe » Mon Mar 19, 2018 2:03 pm

very cool. I hope someone does something awesome with the old proof location. It is a great location.

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LCpro
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Re: Proof Brewing Co Relocation

Unread post by LCpro » Mon Mar 19, 2018 2:17 pm

StrikerObi wrote:I've heard that RRSQ has plans for a food court of time type. Perhaps that'll move into Proof's old location.
Yeh, that's part of what I was told.

FWIW, the people that bought the House of Plywood are doing 8 studio apartments and 4, 2-story "live/work" units in conjunction with the warehouse. Not sure if that's been mentioned on here before.

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Re: Proof Brewing Co Relocation

Unread post by TallyTownie » Tue Mar 20, 2018 9:36 am

chudan wrote:Have to wonder if one of the smaller brewers in town might want to move into the soon to be vacated Proof building in RRSQ. I'm guessing Proof will be moving most/all their equipment, but the infrastructure should still be in place and geared towards another brewer moving in.

This should be a big boost for the SoMo redevelopment and works well with the Cascades trail location.
This is still at least a few blocks south from the Cascades trail, isnt it? Obviously this is good for revitalizing the South Monroe area, but until more new business moves there, it seems like it would be slightly sketchy deviating from the trail and walking south on Monroe to get to Proof. Do you think there are any security concerns for Proof patrons in this area?

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chudan
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Re: Proof Brewing Co Relocation

Unread post by chudan » Tue Mar 20, 2018 12:44 pm

Actually, its less than a block. Soul Vegetarian and Happy Motoring are only buildings between this site and the Trail. The area is also a fairly high traffic area, high visability and well lit.

If you look at Streetview below from Trail and Adams, the grey building with red trim in background is the site (VS and HM on left). On right, someone has bought old print shop and I'm guessing it will be developed as support for business related to trail.

https://www.google.com/maps/@30.4324477 ... 6656?hl=en

To see what these urban trails can do for business growth along route, look up Fred Marquis Pinellas Trail, in particular its impact on redevelopment in downtown Dunedin and Belleair. Downtown Dunedin blew up into a foodie and antiquing mecca because of Trail.

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LCpro
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Re: Proof Brewing Co Relocation

Unread post by LCpro » Tue Mar 20, 2018 2:05 pm

TallyTownie wrote:
chudan wrote:Have to wonder if one of the smaller brewers in town might want to move into the soon to be vacated Proof building in RRSQ. I'm guessing Proof will be moving most/all their equipment, but the infrastructure should still be in place and geared towards another brewer moving in.

This should be a big boost for the SoMo redevelopment and works well with the Cascades trail location.
This is still at least a few blocks south from the Cascades trail, isnt it? Obviously this is good for revitalizing the South Monroe area, but until more new business moves there, it seems like it would be slightly sketchy deviating from the trail and walking south on Monroe to get to Proof. Do you think there are any security concerns for Proof patrons in this area?

My concern would be more along the lines that much of their attraction was that they were in Railroad Square. Now they are just another brewery and on South Monroe Street. I assume their faithful patrons will move with them, but I'm not sure they will be drawing more customers at that location. I just don't see Cascades Park drawing patrons to a bar/brewery, especially since most bar business is "after park hours".

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Re: Proof Brewing Co Relocation

Unread post by iTally » Tue Mar 20, 2018 2:26 pm

We aren’t seriously concerned patrons will be afraid to go to Proof once they move are we? They will be absolutely fine. This is actually a safer area than it was in Railroad square. At least it’s now not backed up to the Holton St/Bond neighborhood. Plus, it will pretty much be directly across the street Fromm cascades park. The new project at Cascades will increase Proofs business I would think. The growth southward is not going to stop at Proof either. The trend is to continue revitalization south down the corridor. Therefore Proof won’t be alone for long. 

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Re: Proof Brewing Co Relocation

Unread post by chudan » Tue Mar 20, 2018 2:32 pm

LCpro wrote:
TallyTownie wrote:
chudan wrote:Have to wonder if one of the smaller brewers in town might want to move into the soon to be vacated Proof building in RRSQ. I'm guessing Proof will be moving most/all their equipment, but the infrastructure should still be in place and geared towards another brewer moving in.

This should be a big boost for the SoMo redevelopment and works well with the Cascades trail location.
This is still at least a few blocks south from the Cascades trail, isnt it? Obviously this is good for revitalizing the South Monroe area, but until more new business moves there, it seems like it would be slightly sketchy deviating from the trail and walking south on Monroe to get to Proof. Do you think there are any security concerns for Proof patrons in this area?

My concern would be more along the lines that much of their attraction was that they were in Railroad Square. Now they are just another brewery and on South Monroe Street. I assume their faithful patrons will move with them, but I'm not sure they will be drawing more customers at that location. I just don't see Cascades Park drawing patrons to a bar/brewery, especially since most bar business is "after park hours".
They are not moving to get more onsite customers (ie a bar), they are moving because they need more production capacity. The tasting room function cannot by law morph into a full blown bar environment serving beer for the sake of serving beer. What it will do for SoMo is create a better development synergy because this big abandoned warehouse will now have a fairly well known craft brewery that will attract some degree of walk in purchases and visitors wishing to tour the facility. But, as often is the case with craft breweries, they tend to build up a foodie district around them. That is what will benefit from having Proof close to the Trail.

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LCpro
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Re: Proof Brewing Co Relocation

Unread post by LCpro » Tue Mar 20, 2018 2:45 pm

I personally just don't see "Cascades Park" having much to do with the success of Proof or any other brewery-type place. I know things have gotten better, but there was talk for the first two years that the crowds at the park were a fraction of what they were expecting. I don't ever see many people there except for a few events. Despite Proof being a "family friendly brewery", I just don't see many families walking across Monroe with their kids to taste beer in the afternoons(are they even open?). Maybe I am just way behind on the times, but one brewery already closed and there is a rumor another will close shortly(not naming it). They are likely "fads" like gourmet burger joints. Didn't these guys already open and close a package store/lounge on Tennessee Street? Bet they thought that was a good idea before they opened it to. If they are relocating for brewery capacity and don't expect to expand their customer base, that sounds like a recipe for disaster. Hope I am wrong.

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chudan
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Re: Proof Brewing Co Relocation

Unread post by chudan » Tue Mar 20, 2018 3:39 pm

I think you are conflating micro-breweries with craft breweries. Micro-breweries tend to sell almost all their product on site directly to public, often as an attached/collocated restaurant and/or shop. Craft breweries tend to be hooked into a distribution chain servicing off site, non-affiliated dining and drinking establishments, grocery retailers and liquor stores. Proof sells a very, very small portion of their product direct to consumers. Most of their sales is off site to distributors. One of their big issues is their current location has nowhere near the space to do the canning the need for folk like Publix to extend purchase contracts.

The point about Proof's new location in respect to the Trail is more to do with what might pop up around Proof. My experience from medium size towns having a successful craft brewery or two is that they attract a foodie district around them, regardless of location. Look at the breweries in Asheville, NC. Most are in a warehouse district that back in the day would have made SoMo look like Manhattan. When the breweries set up shop (cheap floor space) it was not long before they were surrounded by a variety of avante garde restaurants, shops and galleries, because of cheap rent and beer tourism. Heck, they even promoted graffiti as an art form in the brewery district.

I know there is some pooh poohing about the Trail, but I have seen what urban trails can do if the right environment develops. The Pinellas Trail I referenced in an earlier post went through some of the the worst residential neighborhoods, blighted warehouse districts and and dying retail centers in Pinellas County (St. Pete all the way up through Tarpon Springs including Largo, Belleair, Clearwater and Dunedin). This was because it was a rails to trails project and railroads tend to go through bad areas. In the twenty years since I lived in the area, it has been an explosion of urban and suburban rebirth along the Pinellas Trail. It took the city cores to ignite it first with little eateries targeting the trail users (and associated parks), but then the surrounding neighborhoods started seeing gentrification as folk wanted to be near the Trail. And this caused even more growth in eateries and new retail.

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Re: Proof Brewing Co Relocation

Unread post by iTally » Tue Mar 20, 2018 4:16 pm

I just don’t see how the new Cascades park would not have a positive effect on anything on that part of South Monroe. From my understanding, the new Cascades will be home to residential apartments and shops. The concept will be similar to Gaines street correct? Cascades current status is more family oriented so I get that it may not be as condusive to success now. I would assume, the S. Monroe St corridor will eventually grow due to the Cascades project.

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Re: Proof Brewing Co Relocation

Unread post by stjoe » Tue Mar 20, 2018 4:24 pm

Almost every business move on the Gaines Street corrido was bashed as likely to fail. The area is booming, WAY beyond what the optimist had hopped, let alone the naysayers.

This is a business that not only succeeded, it has exploded in growth and still folks think there is no market. This is before FSU builds their $90 Mllion COB building just across the street.

This will go over big. No doubt.

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Re: Proof Brewing Co Relocation

Unread post by tricknole » Wed Mar 21, 2018 12:42 am

LCpro wrote:
TallyTownie wrote:This is still at least a few blocks south from the Cascades trail, isnt it? Obviously this is good for revitalizing the South Monroe area, but until more new business moves there, it seems like it would be slightly sketchy deviating from the trail and walking south on Monroe to get to Proof. Do you think there are any security concerns for Proof patrons in this area?

My concern would be more along the lines that much of their attraction was that they were in Railroad Square. Now they are just another brewery and on South Monroe Street. I assume their faithful patrons will move with them, but I'm not sure they will be drawing more customers at that location. I just don't see Cascades Park drawing patrons to a bar/brewery, especially since most bar business is "after park hours".
To you both, I say:

Image

Essentially everything you've said is wrong.

It's one block from the trail. There are already local restaurants in the immediate vicinity and in-planning. Patronage will likely expand now that they'll have an even larger space that can therefore accommodate larger crowds without feeling as crowded.

Safety a concern? If you don't feel safe there, you probably don't feel very safe at Cascades or Railroad Square, either. It's a very similar part of town as both of those. If you've ever eaten at Olean's, Dog Et Al, Shell Oyster Bar, Soul Veg, or Bahn Thai, this literally will not be any different. And if you haven't...why not?!

I think the synergy of Cascades, the trail, the impending Cascade development, the availability of already good, local food options, AND a brewery that just won "Best of" at one of the biggest beer festivals in the southeast will easily bring about some much needed attention and life to the area. It'd be pretty great if they ever did the Adams/Monroe beautification - like they've been talking about for years - similar to Gaines/FAMU Way.

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Re: Proof Brewing Co Relocation

Unread post by tricknole » Wed Mar 21, 2018 1:31 am

LCpro wrote:I personally just don't see "Cascades Park" having much to do with the success of Proof or any other brewery-type place. I know things have gotten better, but there was talk for the first two years that the crowds at the park were a fraction of what they were expecting. I don't ever see many people there except for a few events. Despite Proof being a "family friendly brewery", I just don't see many families walking across Monroe with their kids to taste beer in the afternoons(are they even open?). Maybe I am just way behind on the times, but one brewery already closed and there is a rumor another will close shortly(not naming it). They are likely "fads" like gourmet burger joints. Didn't these guys already open and close a package store/lounge on Tennessee Street? Bet they thought that was a good idea before they opened it to. If they are relocating for brewery capacity and don't expect to expand their customer base, that sounds like a recipe for disaster. Hope I am wrong.
Oh boy. You're just a little misinformed here.

No brewery has closed. Proof is obviously moving/expanding and placed 1st for Best Brewery and 1st for Best Beer at the mega beer festival "Hunahpu's Day" less than two weeks ago. Grasslands has expanded its production capacity (new, larger equipment) in recent months. Deep has been doing the same since it opened and was recently named best new brewery in Florida by RateBeer. Lake Tribe has extended its hours and is gearing up for its 3-year anniversary this weekend. And Ology - the newest - had a line down the block a month or two ago for a limited-release bottle and has received write-ups in publications like Paste Magazine. Tally Brewing Co (formerly Canopy Roads) has had to delay its opening, but that's due to having to find a new location after becoming a victim of the shitshow that is the Tallahassee Mall.

If you think craft breweries are nothing more than a fad waiting to die, you simply don't know anything about the cities of Tampa/St. Pete, Asheville, Denver/Boulder, Portland, or much of California and New England. Craft beer is a huge business; a true economic driver and tourist attraction. What burger joint ever did that? Seriously. What coalition of gourmet burger joints fought the macro-burger mafia (McDonald's/Wendy's/BK) distributors in order to get the State to changes its burger laws? C'mon now. Beanie Babies were a fad. Beer has been a staple of civilization for millennia. The per capita saturation of breweries in Tallahassee pales (no pun intended) in comparison to many, many other cities and states. There's room for more growth.

There were over 4,000 breweries in the US in the early 1870s. The population then was around 40 million. Today there are over 6,000 breweries. The population now is over 325 million.

The Burrough's opened a liquor store on Tennessee. They wound up opening a small bar inside a portion of it. They eventually decided to start brewing on-site. They quickly ran out of space and moved to Railroad Square. After operating both locations for awhile, they shuttered the Tennessee site in order to focus solely on their production brewery and taproom. And now they're going to close that location down once they again move to a bigger facility. I think you're right - they did think it was a good idea when they opened their original store on Tennessee. And everyone but you still (again, no pun intended) thinks it was a good idea.

The whole purpose of a bigger facility with increased production is to increase distribution. That is literally how they "expect to expand their customer base." You can bet your rear end their business plan doesn't rely on Andrew Gillum all of a sudden increasing his consumption of Proof 6-packs from 1 per week to 5.
Last edited by tricknole on Wed Mar 21, 2018 2:22 am, edited 2 times in total.

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Re: Proof Brewing Co Relocation

Unread post by csmurphy8885 » Wed Mar 21, 2018 7:36 pm

Tricknole nailed it! All of that is on point! 

This is something me and my family (my wife and two young kids) are looking forward to supporting. We love an afternoon beer and walk in cascade. This area will bloom! If your scared to go, no worries, you’ll have additional selection of proofs awesome brews to snag at market square liquors or your favorite locally owned point of sale!

As a beer lover, proof is awesome. I travel the southeast for work and constantly tout their praises to local spots I drop into. 

I am so glad we moved back home to tally from Portland Oregon, and California to see what she is becoming. 

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Re: Proof Brewing Co Relocation

Unread post by Afturn » Fri Mar 23, 2018 8:16 am

tricknole wrote:
No brewery has closed.
Momo's is the brewery which closed. On the more affluent NE side of town no less.

Also it's not hard to see that this location will actually be worse for parking than RR^2 . At least not since the addition of all the parking on FAMU Way. And with this new location including a restaurant, I hope they have the parking figured out.

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Re: Proof Brewing Co Relocation

Unread post by LCpro » Fri Mar 23, 2018 11:10 am

I'm having a brain glitch here... what was the name of the place that closed up last year that was in that newer development on the north side of Tennessee Street where Zoe's Kitchen, the fire pizza place and whatnot are. Did that not have "brewery" in the name?

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Re: Proof Brewing Co Relocation

Unread post by music4life85 » Fri Mar 23, 2018 12:33 pm

LCpro wrote:I'm having a brain glitch here... what was the name of the place that closed up last year that was in that newer development on the north side of Tennessee Street where Zoe's Kitchen, the fire pizza place and whatnot are. Did that not have "brewery" in the name?

That was Bento or something. An Asian place. Not a brewery.

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Re: Proof Brewing Co Relocation

Unread post by music4life85 » Fri Mar 23, 2018 12:42 pm

Afturn wrote:
tricknole wrote:
No brewery has closed.
Momo's is the brewery which closed. On the more affluent NE side of town no less.

Also it's not hard to see that this location will actually be worse for parking than RR^2 . At least not since the addition of all the parking on FAMU Way. And with this new location including a restaurant, I hope they have the parking figured out.

Momo's was not a "brewery" like the craft places that most of us are more familiar with (Ology, Proof, Grasslands, Deep, etc). Momo's is a pizza place that brewed their own beer. I guess they stopped doing that. Definitely would not call that a "closed brewery."

Also, to say that this new Proof location will include a "restaurant" which would add to parking issues is overestimating what they're intending. The plans call for a kitchen area. I've been to several breweries that include a kitchen in their tasting room area, and it's really only servicing those hanging out for the beer and want some small dishes/snacks to eat along with their beer. This will very likely not be a full-service restaurant with restaurant-only patrons.

I doubt parking will be much of an issue at this new location. Parking at the RRSQ location only became problematic during large events. This new location will still have occasional large events, but most of the time parking should not be an issue outside of those events.

I'm actually very surprised at the amount of negativity associated with this move. They aren't moving into such a large space to solely increase their daily patronage to their tasting room. They're moving to dramatically increase their production capacity.

And for those on this forum who think craft beer is on the downward spiral of a fad, you are 100% incorrect. Not every craft brewery will end up successful, but there is a large market for it and it's not going anywhere anytime soon.

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Re: Proof Brewing Co Relocation

Unread post by LCpro » Fri Mar 23, 2018 1:52 pm

music4life85 wrote:
LCpro wrote:I'm having a brain glitch here... what was the name of the place that closed up last year that was in that newer development on the north side of Tennessee Street where Zoe's Kitchen, the fire pizza place and whatnot are. Did that not have "brewery" in the name?

That was Bento or something. An Asian place. Not a brewery.

No, Bento is not closed. It was a pub/brewery that closed. Was only open a year or so.

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Re: Proof Brewing Co Relocation

Unread post by TallyTownie » Fri Mar 23, 2018 2:21 pm

I do find it funny that folks on here try and act like South Monroe is an extremely safe, crime-less part of town...and that it is crazy to question the safety of folks walking around that area especially at night.

I absolutely hope the area becomes revitalized, and with Happy Motoring and Proof in the area, I think it is well on its way. But by no means is it there yet. It is still a run down part of town, plain and simple.

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